What Is Graphic Design?
can speak volumes without using the written word. And yet, graphic design is not just about creating
powerful picturesthat's what artists, photographers, and illustrators do. It's about communication. In
fact, "visual communication" is the most accurate way to describe the purpose of graphic design.
Clients and employers approach the designer with some information that must be communicated to a
wide audience. The designer's mission (should he or she choose to accept it) is to bring order and
clarity to this information so that others may understand it. You might think of a designer as a special
kind of translator who turns dreary old words into an inviting, accessible visual message.
