What Is Graphic Design?

What Is Graphic Design?

Graphic design is often associated with images. Billboards and magazine ads show us that designers
can speak volumes without using the written word. And yet, graphic design is not just about creating
powerful picturesthat's what artists, photographers, and illustrators do. It's about communication. In
fact, "visual communication" is the most accurate way to describe the purpose of graphic design.
Clients and employers approach the designer with some information that must be communicated to a
wide audience. The designer's mission (should he or she choose to accept it) is to bring order and
clarity to this information so that others may understand it. You might think of a designer as a special
kind of translator who turns dreary old words into an inviting, accessible visual message.

When you buy these “brands,” are you truly impressed or convinced?

And yet many “brands” really are just labels: Familiar, strong on the shelf, effective in pushing merchandise out the door and yet lifeless. Just walk down the isle of any retail store. Watch and observe the mass of “branding” presented to you. All was supposedly dialed to your taste, dear customer. All is calculated and effective; you are buying the “right” products, as the marketers intended. However, are you truly impressed or convinced? Or is it that you are just presented with the least-disappointing option? That is to say, all that branding comes down to a mere labeling exercise, wrapped around arm-twisting back room salesmanship. It’s that back-room maneuvering over sales channels and product placement which is presented as branding. But it’s nothing more than labeling, backed by the brute force of billions in marketing and sales. It delivers the numbers yet very little glory.

For branding to succeed something else must happen: The brand must become tangible. Regardless of the means, whether that’s ads, design, or PR, brands work because they package emotions and attachments into an experience that actually lives in the world. Logos do some of this, packaging some more. Yet to my mind, a true branding test transports all those notions into a completely new arena. The brand’s real muscle show begins on a stage without spotlights, until now.

So let’s do some thought experiments. Can you imagine a Levis car? I guess it’s probably a Jeep. How about an Apple car? I am sure you’ll have no problems imaging that, right? By contrast, I’ll bet you’d be hard-pressed to come up with a Coca-Cola car. And a BP car would simply be a joke.

Read more full Article at here http://newdealdesign.com/blog/a-new-gauge-for-brand-strength-the-tangible-brand-test

welcome to corporate identity design

welcome to corporate identity design : เราจะนำเสนอสาระดีๆเกี่ยวกับการสร้างแบรนด์ หรือที่เรียกกันว่าการออกแบบเอกลักษณ์ หรือมักจะใช้อีกคำว่า การออกแบบอัตลักษณ์ ในคำแปลภาษาไทยกันในวันนี้ โปรดติดตามกันเรื่อยๆนะขอรับ