วันศุกร์ที่ 8 มิถุนายน พ.ศ. 2555
What Is Graphic Design?
can speak volumes without using the written word. And yet, graphic design is not just about creating
powerful picturesthat's what artists, photographers, and illustrators do. It's about communication. In
fact, "visual communication" is the most accurate way to describe the purpose of graphic design.
Clients and employers approach the designer with some information that must be communicated to a
wide audience. The designer's mission (should he or she choose to accept it) is to bring order and
clarity to this information so that others may understand it. You might think of a designer as a special
kind of translator who turns dreary old words into an inviting, accessible visual message.
วันศุกร์ที่ 27 มกราคม พ.ศ. 2555
For branding to succeed something else must happen: The brand must become tangible. Regardless of the means, whether that’s ads, design, or PR, brands work because they package emotions and attachments into an experience that actually lives in the world. Logos do some of this, packaging some more. Yet to my mind, a true branding test transports all those notions into a completely new arena. The brand’s real muscle show begins on a stage without spotlights, until now.
So let’s do some thought experiments. Can you imagine a Levis car? I guess it’s probably a Jeep. How about an Apple car? I am sure you’ll have no problems imaging that, right? By contrast, I’ll bet you’d be hard-pressed to come up with a Coca-Cola car. And a BP car would simply be a joke.
Read more full Article at here http://newdealdesign.com/blog/a-new-gauge-for-brand-strength-the-tangible-brand-test